Surface Solutions
Leadership
Faizi Syed – Principal & Chief Strategist
• 35–40+ years of leadership in the flooring industry
• Founded Pinnacle Estimating Services in 2012
• In 2025, Incorporated Surface Solution’s-US.
• Expert in commercial subcontracting, strategic planning, and project delivery with all flooring-related projects
• Advocates for innovation through Al and technology in construction
• Promotes the core philosophy of P-T-S-G: People, Training, Service, Growth
• Renowned speaker and member of key industry associations
• Passionate about excellence, continuous improvement, and global industry trends
Cherise Semiao – Vice President flooring
• 20+ years of experience in flooring and concrete finishing
• Specialized in polishing, leveling, and moisture mitigation since 2006
• Leading day-to-day operations
• Successfully delivered major projects in Federal and Private Sector
• Strong track record in Commercial, Hospitality and Mix-use Buildings
• Drives safety, compliance, and workforce training across all projects
• Committed to sustainability, green-certified practices, and operational efficiency
• Recognized for building high-performing, safety-first field teams
